February 9th, 2026

🎉 Ref Insight Selected as U.S. Soccer's Official Referee Assignment Platform

We are pleased and honored to announce that Ref Insight has been selected by U.S. Soccer as its referee assignment platform following a comprehensive Request for Proposals process. Read U.S. Soccer’s full announcement here.

Ref Insight’s assignment, communication, and workflow tools will now support competitions administered by U.S. Soccer and its National Assignors — including the Lamar Hunt U.S. Open Cup, international matches hosted in the United States, and multiple national competitions across the USL pre-professional, NPSL, UPSL, and UWS leagues.

For us, this is more than a technology contract. Ref Insight was founded on firsthand officiating experience — co-founder Sandra Serafini (AKA “Fini”) has over 30 years in the game as a referee, assignor, assessor, and administrator, while co-founder Joshua Ort has spent decades building systems purpose-built for complex officiating environments. We understand the challenges match officials and assignors face because we’ve lived them. That firsthand experience drives every feature we build and every decision we make as a company. It also means we share U.S. Soccer’s mission of elevating refereeing so that those who choose to be part of it feel supported, valued, and inspired.

Being entrusted with supporting U.S. Soccer’s referee operations is a tremendous responsibility, and one we don’t take lightly. We’re committed to delivering a platform that makes life easier for assignors, clearer for match officials, and stronger for the programs that depend on both.

U.S. Soccer’s selection also reinforces our commitment to every organization we serve. The investment in our platform driven by an engagement of this scale benefits all Ref Insight users — from local and state associations to national programs. Better tools, faster development, and deeper capabilities for everyone. Thank you all for your incredible support, we have exciting times ahead together!

We also want to thank U.S. Soccer’s Referee Department for a thorough and professional evaluation process, and for their commitment to ensuring that every person in the refereeing pathway — from those guiding local matches to those representing the United States on the world stage — has the tools and support they deserve. We’re excited to get to work!

Happy Assigning and Admin’ing!!

— Sandra Serafini & Joshua Ort, Co-Founders, Ref Insight